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LackeyWorks

LACKEY WORKS

Build an Agency
That Works.

I built Key City Digital to 65+ active clients and $20K+ in monthly recurring revenue. Now I'm documenting the climb toward $100K a month—and sharing what actually works along the way.

Current numbers as of August 2026

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The climbas of August 2026
Active clients
65+
Monthly recurring
$20K+

Target: $100K per month

20% there

$100K is the goal being documented, not a result reached. Numbers update periodically from real Key City Digital operations.

What this is

An operator's notebook, kept in public.

Lackey Works documents how Tyler Lackey is building Key City Digital toward $100K a month—and helps early-stage agency owners build recurring-revenue agencies of their own.

I'm not a commentator watching agencies from the outside. I run one. Every number on this site comes from Key City Digital, the agency I founded in Abilene, Texas, and still operate day to day.

Lackey Works exists to document the decisions as they happen: what we tried, what it cost, what we kept, and what we should have stopped sooner. Wins are useful. Mistakes are usually more useful.

It's written for agency owners who are earlier on the same road—typically under about $10K a month in recurring revenue—who want a clearer offer, a repeatable sales process, and delivery that doesn't swallow their week.

How the pieces fit

  1. Lackey Works

    Masterbrand

    The umbrella for everything below: the documentation, the philosophy, and the coaching.

  2. Build What Works.

    Philosophy

    The operating idea behind the brand: test what works, keep it, and document the rest.

  3. Keyed In

    Weekly documentary series

    Episodes on how Key City Digital is actually run, decision by decision.

  4. Agency Works – Founding Five

    Coaching

    An 8-week private engagement for 5 early-stage agency owners.

  5. Key City Digital

    Operating company

    The local-business marketing agency where the numbers come from.

Keyed In

The series starts soon.

A weekly documentary on running Key City Digital—the decisions, the numbers, and the mistakes, in order.
All episodes
Episode 01UpcomingReal founder life

Why I'm launching Lackey Works while building KCD

The honest reasoning behind starting a media brand in the middle of running a growing agency—what it costs, what it's for, and why now.

Key takeaway

Documenting the work is a forcing function for clearer thinking, not a distraction from it.

Release date
Releases
Duration
Runtime TBD

Five pillars

What gets covered, every week.

Every episode, essay, and coaching session maps back to one of these five. If it doesn't help you get clients, keep them, deliver, or scale, it doesn't make the cut.

  1. Get clients

    Where local agency clients actually come from, and what it costs to earn them.

  2. Recurring revenue

    Turning one-off projects into subscriptions that compound month over month.

  3. Delivery

    Fulfilling the work without drowning in it—scope, systems, and hand-offs.

  4. Scale

    Hiring, delegation, and the operating numbers that decide what to do next.

  5. Real founder life

    The unglamorous decisions, mistakes, and trade-offs behind the growth.

Coaching

Agency Works – Founding Five

An 8-week private coaching engagement for aspiring and early-stage agency owners who want a clear offer, repeatable sales process, recurring revenue, and lean delivery systems.
Limited to 5 founding clients8 weeks · private 1:1

What's included

  • A 60-minute private kickoff to set your baseline, market, and positioning.
  • Weekly 45-minute private sessions for 8 weeks, working through the roadmap in order.
  • Direct feedback on your offer, pricing, outreach, and proposals between sessions.
  • Written responses to questions within one business day.
  • A personalized 90-day operating plan and the weekly numbers to track when we're done.
See the full offerGet launch updates

Investment

Pay in full

$1,500

Or 2 payments

$800× 2 ($1,600 total)

Coaching is a private engagement, not a course. You do the prospecting, selling, and delivery; I help you build the process and hold you to it. Results depend on your effort and your market.

The roadmap

8 weeks, in order.

Each week builds on the last. You leave with a working offer, a sales process, and a written plan—not a folder of videos.
Full curriculum →
  1. Week 1

    Baseline, market, and positioning

    Audit where you are today, pick a narrow market, and write positioning a prospect can repeat back.

  2. Week 2

    Offer, scope, and recurring pricing

    Define one recurring offer with clear scope and pricing you can defend.

  3. Week 3

    Lead generation

    Choose a primary channel and build a weekly outreach routine you can sustain.

  4. Week 4

    Sales and follow-up

    A simple discovery call, proposal, and follow-up sequence that closes without pressure.

  5. Week 5

    Client onboarding

    Kickoff, intake, and expectation-setting that prevents scope creep later.

  6. Week 6

    Fulfillment and reporting

    Deliver on time with checklists and reporting that keeps clients confident.

  7. Week 7

    Retention, delegation, and SOPs

    Reduce churn, document the work, and hand off your first tasks.

  8. Week 8

    Personalized 90-day operating plan

    Leave with a written plan, weekly numbers to track, and the next three decisions.

Fit

Who this is for—and who it isn't.

Coaching only works when the fit is right. Read both columns honestly before you apply.
Strong fit
  • You want to build a local or niche agency on recurring revenue, not one-off projects.
  • You're below roughly $10K/month recurring and want a clearer offer and sales process.
  • You'll do your own prospecting and selling—you want a better process, not a shortcut.
  • You can commit 8–10 hours a week for eight weeks.
  • You want honest feedback from someone still doing the work.
Not a fit
  • You want done-for-you lead generation, sales, or fulfillment.
  • You're looking for guaranteed clients or a specific revenue outcome.
  • You're already well past $10K/month and need scaling systems, not foundations.
  • You can't commit weekly time to implement between sessions.
  • You want a course to consume rather than work to ship.

Free · Agency Starter Map

One printable page. Eight steps. No fluff.

The Agency Starter Map is the sequence I'd follow if I were starting an agency from zero today—the same order the coaching roadmap uses. Print it, tape it above your desk, and work top to bottom.
  1. Pick a market you can reach
  2. Define one recurring offer
  3. Price it so you can defend it
  4. Choose a primary lead channel
  5. Run a weekly outreach routine
  6. Sell with a simple discovery call
  7. Onboard so scope stays put
  8. Track three numbers every week

Send me the Starter Map

You'll get the printable page by email plus a link to open it right away.

Build What Works

Start with the decisions that make everything else easier.

Use the free Starter Map to choose your market, offer, lead channel, and first 90-day operating plan—in the right order.

Get the Agency Starter MapWatch Keyed In