Build
Keep growing Key City Digital from $20K+ monthly recurring revenue toward a clearly labeled $100K-per-month target.
About Tyler
Still in the arena. Keeping the notebook open.
I'm Tyler Lackey, founder of Key City Digital. Lackey Works is where I document the numbers, decisions, systems, and mistakes behind building the agency—while I'm still responsible for the outcome.
Based in
Abilene, Texas
Founder, operator, and student of recurring-revenue service businesses.
The operating story
The proof lives in the business.
Key City Digital is not a case-study prop. It is the company Tyler runs every day, serving local businesses with a lean team and recurring services.
Key City Digital · Operating scorecard
Current · August 2026- Active clients
- 65+
- as of August 2026
- Monthly recurring revenue
- $20K+
- as of August 2026
- Primary offer
- Recurring
- website + local marketing subscriptions
- Team
- Lean team
- operating since 2023
Target
$100Kper month — the goal being documented, not yet reached.
20%
Why Lackey Works
Document the build. Share the useful parts.
The point is not to manufacture an influencer life. It is to turn real operating decisions into a useful record for owners earlier on the same road.
Document
Capture the decisions, numbers, lessons, and mistakes while they are still current enough to be useful.
Teach
Help early-stage agency owners build offers, sales processes, recurring revenue, and lean delivery without pretending the path is automatic.
Publishing principles
The rules behind the work.
These matter more than a content calendar.
Operate first
Advice starts with what Tyler has actually tested inside an active agency—not a framework invented for content.
Show the trade-offs
Growth decisions have a cost in time, attention, margin, and family life. The useful version of the story includes those costs.
Protect the client
Client information, private numbers, and confidential work stay private. Lessons are shared without turning clients into content.
Never promise the outcome
KCD results establish experience. They do not predict what another agency owner will earn or accomplish.
Looking for marketing help?
Local-business owners belong with Key City Digital.
Lackey Works coaching is for agency owners. If you own a local business and need websites, local SEO, social media, paid advertising, or AI solutions, go directly to KCD.
Build What Works
Follow the work as it happens.
Keyed In documents the decisions. The Starter Map gives you the first eight decisions to make in your own agency.